Benefits and Properties of Facial Masks

There are thousands of facial masks in the market, but which one is the best for you?

With the great success of the Korean beauty rituals and skincare routines, the facial masks became part of our daily life, but, do we know what are facial masks?

Facial masks are cosmetic products that are used to enhance the daily beauty ritual and improve the facial skin. The goal that you want to achieve using them depend on the type of facial mask and its properties.
Facial masks contain a high concentration of active ingredients that act quickly on the skin, both the superficial layer of the skin and the deep epidermis.

It is better to apply a face mask that suits your skin type at least once a week or every fortnight. The choice you will make depends on what effect are you looking for your skin:

  • Hydration and Nutrition: these masks are ideal for all skin types, not only for dry skin. In many cases oily skin also suffer from dehydration. The skin becomes smooth and tight. They usually have rich and nutritious ingredients such as calendula, chamomile extract or shea butter. You can start by trying our Holika Holika Pure Essense masks with shea butter, cucumber or damask rose.

  • Detox and Cleansing: One of the most popular and desirable effect on facial masks. They clean the pores in depth, reducing sebum production and eliminating blackheads. Whatever type of skin you have, this mask is for to you. They are also perfect for oily skin and the T zone. Usually they contain: clay, algae, menthol extract, etc. We recommend you to try our Pure Essense charcoal mask and our charcoal or mint Modeling Masks DIY powder masks.


  • Soothing: Very often, external agents such as the sun, the cold weather, heat or wind affect the skin of the face. To avoid this, we use masks to soothe and calm the dermis, reduce redness and puffiness and relieve irritation. They are the best ones for sensitive and irritated skin. They restore the softness, the well-being and the flexibility of the skin. Holika Holika Aloe Vera face mask or Pure Essense green tea have a lot of soothing and calming properties.

Before applying your mask, read the "how to use" instructions carefully, then clean your face thoroughly. You must remove all your makeup and clean the skin, even with a peeling to enhance the mask effect. Apply the mask following the instructions. Leave the mask onto the skin from 10 to 30 minutes depending on the type of mask.

Once you try this beauty ritual you will do it every Sunday. Take just a few minutes to pamper your skin!

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